Tally pricing starts at $0 for unlimited forms and submissions within its fair-use policy. Pro costs $29/month or $290/year; Business costs $89/month or $890/year. Upgrading is mainly about branding, collaboration, and data controls—not buying a standard monthly response bundle.
Pricing checked September 25, 2026. US dollars; taxes excluded from illustrative calculations. Annual rates are monthly equivalents, not monthly invoices.
Tally pricing at a glance
| Plan | Monthly billing | Annual commitment | Primary upgrade reason |
|---|---|---|---|
| Free | $0 | $0 | Forms and submissions within fair use |
| Pro | $29 | $290; about $24.17/month | Branding removal, custom domains, team collaboration |
| Business | $89 | $890; about $74.17/month | Retention controls, email verification, longer version history |
| Custom extensive usage | Quote | Quote | Workloads outside standard fair use |
The exact yearly totals matter: the pricing cards round annual monthly equivalents to whole dollars. Sources: Tally plans, Business pricing, and published standard Pro yearly rate. Tally here means the form builder, not accounting software.
What each plan includes
Free: useful forms without a response package
Free supports features including conditional logic and file uploads. It can be enough for a straightforward intake form if branding and the free feature boundaries fit. The published free upload size is 10 MB per file; check representative attachments before launch.
Pro: branding and shared ownership
Pro removes Tally branding, supports custom domains, and enables team collaboration. It also includes partial submissions and more customization. Choose it when the workflow needs those capabilities, rather than upgrading simply because a form is used more often. Tally’s plan features.
Business: control the lifecycle of submissions
Business adds automatic retention controls, respondent email verification, and ninety-day form version history. These are specific capabilities. A business that only needs a branded intake form may still fit Pro; the word “Business” does not make it a mandatory tier for every company. Business feature details.
How Tally calculates your bill
Standard subscription cost = selected plan, with a custom extensive-usage charge only if applicable. Do not invent a price per thousand submissions. The public model does not list standard response buckets comparable to Typeform’s.
“Unlimited” remains subject to fair use. Tally names sustained volumes around 50,000 submissions per month, 100 GB of monthly file uploads or 500 GB total storage, and 50,000 monthly notification emails as extensive-usage examples. Sustained activity over several months can lead to a tailored plan, charged on top of the existing subscription. These examples are not a promised automatic overage tariff. Source: Tally fair-use policy.
Annual subscriptions are paid upfront. USD or EUR billing depends on location, and cancellation stops future renewals rather than turning an annual purchase into month-to-month billing. Billing and payment rules.
What does Tally cost for an intake workflow?
These illustrative examples concern one organization and ordinary usage within fair use. They exclude domain registration, payment processing, external automations, taxes, and implementation.
Scenario 1: a branded customer-request form
| Input | Requirement | Cost |
|---|---|---|
| Forms and responses | 5 forms; 2,000 submissions/month | Within assumed fair use |
| Team | 3 colleagues in the same organization | Pro collaboration |
| Branding | Remove Tally branding and use a custom domain | Pro |
| Monthly subscription | One Pro subscription | $29/month |
| Annual alternative | One yearly subscription | $290/year |
Twelve monthly payments would be $348, so paying annually saves $58. The yearly invoice is $290; $24.17 is only its average monthly equivalent. Without the branding and collaboration requirements, a qualifying form-only version of this workflow could use Free.
Scenario 2: intake with a retention policy
| Input | Requirement | Cost |
|---|---|---|
| Forms and responses | 20 forms; 10,000 submissions/month | Within assumed fair use |
| Team | 10 colleagues in one organization | Included collaboration scope |
| Controls | Automatic submission retention and email verification | Business |
| Monthly subscription | One Business subscription | $89/month |
| Annual alternative | One yearly subscription | $890/year |
Twelve monthly payments would be $1,068, a difference of $178. Business is selected for its controls, not because 10,000 submissions automatically require it. If attachments or notification emails are unusually heavy, assess those separately before assuming this budget remains valid.
Costs beyond the subscription
A custom domain may require registration and maintenance outside Tally. Payment processing and external automation tools can also create independent charges. Keep those costs separate from the form plan, and estimate notification volume from the actual workflow: several messages per submission can multiply activity quickly.
Tally’s policy restricts sharing one paid subscription across unrelated organizations. Agencies should not assume that unlimited collaborators means a single subscription can cover every client. For sustained extensive usage, ask for the custom charge and billing period before extrapolating the standard price. Fair-use and organizational scope.
Tally and Jet Admin: form intake versus an operational app
Keep Tally when you need an economical, flexible intake form. Consider Jet Admin when submissions become records that colleagues must review, update, and act on through an application. A shared database or tested integration can connect the two stages, but it adds setup and maintenance responsibilities.
Jet Admin Business is $100/month or $960/year and includes granular permissions, SSO, and audit logs. Combining monthly Tally Pro and Jet Admin Business gives a known subscription subtotal of $129/month; pairing annual subscriptions costs $290 + $960 = $1,250/year. This excludes integration and other usage and does not imply equivalent product scope. Jet Admin pricing.
Which plan should you choose?
Use Free if its capabilities fit the form and expected usage. Choose Pro for branded forms and collaboration. Choose Business when retention or verification is a requirement. Seek a tailored arrangement when sustained volume puts pressure on fair use, regardless of which standard plan you start with.
Frequently asked questions
Is Tally really free?
Yes, its Free offer includes unlimited forms and submissions within fair use. Paid features and unusually extensive usage are separate considerations.
Is Pro $24 per month?
The annual card rounds the monthly equivalent. The standard annual total is $290; month-to-month Pro is $29.
Does Business buy more submissions?
Its stated upgrade reasons are advanced capabilities. Standard submissions remain subject to fair use across plans.
Can one paid subscription serve several unrelated client businesses?
Do not assume so. Tally’s fair-use policy scopes the subscription to one organization.
When your intake process needs a controlled workspace for the team, evaluate Jet Admin’s operational app plans alongside the form and integration budget.
